Do You Have the Correct Plays in Your Playbook to Drive Your Business?

The rapid and constant changes in the business environment today demand new thinking from both business and IT leaders alike. Business leaders must constantly review and update their strategies to drive innovation to support their enterprise growth strategies. At the same time, CIOs must rapidly transition their IT business in line with the accelerating business cadence. To deliver and realize the expected benefits, leadership teams must be empowered with an agile and collaborative planning environment for refining their strategies and modeling investment scenarios.


This new normal, with its accelerating cycles, is challenging the previous cadence of lengthy periods of analysis and alternative consideration. The days of two-year IT projects, if not over, are rapidly coming to an end. Many IT organizations have embraced this new world and have transitioned to new agile business models to meet the accelerated user expectations.


Think for a moment about the rise and fall of video, an innovative, transformative technology at one point. How long has it been since you rented a video or DVD from a store, or even found a store to rent from? The same is also true of how the network television stations generate revenue from advertising, as the DVR allows you to record a show and skip the commercials. Television networks have acknowledged our changing viewing patterns and are leveraging technology innovation to ensure and even accelerate the flow of advertising revenue. Innovative stations like the Fox in the U.S. have added the capability to communicate with the virtual audience with an app on the iPad, whilst you are watching a television show live. Alternately if you miss the show, you can watch it from their website on demand. Either way, the advertising is presented to you. 


Think about the role of TV station CIOs who were busy delivering solutions to manage finances, sales and so on. They probably were not thinking about the impacts of falling advertising revenues due to DVRs allowing consumers to skip commercials. Eventually the networks addressed the situation through technical advances such as video on demand, which prevents commercial skipping, and the use of apps that engage social media and provide behind-the-scenes information to drive real time viewing and new advertising mediums.


To be a successful technology leader, you must acknowledge that you will continually rebalance their portfolios to create greater capacity for innovation and enterprise growth and will realize that yesterday’s great idea will be tomorrow’s “keeping the lights on.”   


IT must mature its focus, resources and budgets to planning strategic investments aligned to business outcomes and ensure the benefits are being delivered to the business. In short, improving planning leads to better business outcomes, even better outcomes are derived when the benefits are measured to ensure that we are delivering on the businesses strategic intent. 


To deliver this much needed transformation, leadership teams require a collaborative planning and reporting environment that focuses not only on the organizational strategy development, but on the delivery. To meet these expectations, CxOs plans need to be living collaborative documents defined dynamically through goals, objectives, initiatives, investments and benefits. These business plans will allow informed investment decisions, facilitate sourcing evaluations, track benefits realized, and drive operational performance against set measures. Project and Portfolio Management, IT Service Management, Application Delivery, Security, ERP, and other operational data sources can inform the models to strengthen the executive planning and reporting capabilities, and all this must happen dynamically.


Today, CA Technologies announced a solution for these business challenges:  CA Clarity Playbook. Delivered using the SaaS model, CA Clarity Playbook enables executive leaders to collaboratively create dynamic business plans ensuring that investments can be evaluated and measured for optimal strategic outcomes.  CA Clarity Playbook leverages the manner which the innovative executive think and work, leveraging an intuitive and compelling user experience that delivers offers instant and easy engagement while conveying relevant executive information. It is purpose built for the iPad where executive leaders can collaboratively create and maintain top-level business plans and evaluate performance against expectations. The goal of CA Playbook-the initial release is scheduled for June– is to sit strategically above typical IT Management solutions and focus on critical needs of the CxO, including:



  • Strategic Planning

  • Investment Management

  • Performance Management

In today’s announcement, Lokesh Jindal, GM of our Service and Portfolio Management business, said it best: “IT and the business have to work hand-in-hand to create new revenue streams and deliver a differentiated brand experience-even in the face of finite structural and human resources. CA Clarity Playbook enables this critical coordination by giving executives the ability to nimbly adapt plans, activities and priorities.”


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Robert Stroud

Vice President Strategy & Innovation IT Business Management at CA Technologies
Robert Stroud is vice president of innovation and strategy for IT Business Management at CA Technologies. Rob is dedicated to the development of industry trends, strategy and communication of industry best practices. Rob is a strong advocate for the governance, security, risk and assurance communities working closely with the community to author, develop and communicate standards and best practices. Rob also advises organizations on their implementations to ensure they drive maximum business value from their investments in IT-enabled business governance. Following a four-year term as an ISACA International vice president, Rob served on the ISACA Strategic Advisory Council, and is currently serving as ISACA ISO Liaison sub-committee. Earlier, Rob served on the itSMF International Board as Treasurer and Director Audit, Standards and Compliance, the itSMF ISO liaisons to multiple working groups and spent multiple years on the board of the itSMF USA. An accomplished author and blogger, Rob is widely recognized for perspectives on industry trends. He also has contributed to multiple standards publications including COBIT 4.0, 4.1 and COBIT 5, Guidance for Basel II and several ISO standards. Rob served as an active member of the ITIL Update Project Board for ITIL 2011 and in various roles in the development of ITIL v3 including the Advisory Group, mentor and reviewer. Prior to joining CA Technologies, Rob spent more than 15 years in the finance industry successfully managing multiple initiatives in both IT and retail banking sectors related to security, service management and process governance. Follow Rob on Twitter: @RobertEStroud

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