Consumer Driven IT in Review -12th Edition


Last week I attended IDC’s Directions 2012 Conference in Boston, courtesy of an invitation from the great folks I worked with last year on our ground-breaking survey on Consumer Driven IT.  A year ago, what was then called the “consumerization of IT” was largely confined to discussions around BYOD.  When we undertook our study, our hypothesis was that there was a whole lot more going on than employees using their own devices, and indeed we found lots of evidence of IT leveraging public cloud services, social networking, SaaS and more for competitive advantage. We dubbed this new world “Consumer Driven IT” and in the intervening twelve months we have been proven right in our view that IT has a lot more to gain than lose by embracing consumerization.


I also found it very interesting that IDC introduced at their Conference the idea of the “3rd Platform”, which they define as comprising mobile, social, the cloud and big data – sure sounds to me like our expanded view of consumerization!  It is gratifying to realize we identified an interesting thought-leadership topic a year ago that has legs.


Now we are looking ahead to what might be the next “big idea’ for CIOs – any ideas?  Let me know via this blog or reach me on Twitter @jackiekahle.


Here’s what else was in the IT consumerization news in the last two weeks:


March 21: How to be ready for Big Data by Thor Olavsrud via IT World


Companies are still struggling with what to do about Big Data, but doing it right could be a real source of innovation and competitive advantage.


March 20:  Symantec to acquire Nukona to address BYOD via Symantec press release


Many believe the consolidation by COIT vendors is just the beginning.


Businesses get special service at Apple stores by Joel Mathis via InfoWorld


Apple is making things even easier for IT to embrace BYOD.


March 19:  Consumerization is challenging our definition of simplicity  by Colin Steele via ConsumerizeIT


In the personal cloud era, simplicity is all about data, not devices.


March 16:  IT consumerization, the cloud and the alleged death of the CIO by Peter Kretzman via Wired Cloud


More debate on the ongoing role of the CIO, and why their role is actually growing more strategic, not less.


Roundtable: opportunities for HR in the consumerization of IT by Kyle Lagunas via Infosec


Interesting interview with three senior HR managers on how they can play a lead role in IT consumerization.


March 14: Cloud, mobile and data – why these technologies are so disruptive by Colin Steele via ConsumerizeIT


More comments from the IDC Directions Conference.


March 12: Consumerization of IT: the social networking problem by Tom Kaneshige via CIO


Companies embracing high-stakes social networking tools face a litany of problems, from poor first impressions to bitter employees taking over online conversations.


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