Act 1: Last week my daughter lost her brand new iPhone. She had just gotten it via an upgrade for only $50 since she intelligently waited until the iPhone 4S was introduced so the older one would drop in price. She thinks she left it in a New York City taxi.
Act 2: Enter iCloud, stage left. What an amazing service – cloud computing for the masses. Easily stores and synchs everything you have across all your Apple devices – photos, documents, music, apps and more. But iCloud also does something else really cool – it can locate a missing iPhone using GPS even if the phone itself has been de-activated.
Act 3 (denouement): Alas, it took my daughter a day or two to figure out that she could use iCloud to find her iPhone – and when it went to find it, the battery had died. Although it enables users in many ways, even the cloud can't fix dead hardware. Of course, a replacement would now cost about $500 versus $50, so she has re-activated her old Droid for now.
Curtain closes. If there is any proof needed that the cloud is enabling the acceleration of Consumer Driven IT, look no further than iCloud. No wonder our recent research Millennial research with IDC shows that younger workers feel very comfortable storing information in the cloud, and also find it very easy to use. Although one huge challenge is for busy consumers (like our heroine) keeping current on all that the Cloud can provide them.
Here's what else was in the Consumer Driven IT news the last few weeks:
December 15: As doctors us more devices, potential for distraction grows by Matt Richtel via the New York Times. The darker side of IT consumerization – the increasing blurring of business and personal lives can have disastrous consequences when it occurs in a hospital.
December 14: You can't separate mobility and consumerization by Mark McDonald via Gartner blogs. Mark posits that the two are completely intertwined and IT should recognize this when building their strategies. Note: Mark will be on a panel at a Consumer Driven IT event sponsored by CA Technologies in February, you can register here: www.ca.com/consumerdrivenit
December 13: Opportunity to take Consumerization of IT survey sponsored by industry guru Brian Madden. 40-question survey encompassing mostly BYOC but also touching on other aspects of IT consumerization. Completed responses have a chance to win free admission to the Biforum 2012 conference.
December 12: IT Consumerization rising faster in emerging markets by Rachel King via ZDNet. Accenture study shows India and China lead the way in the adoption of IT consumerization by organizations, to the tune of 40% adoption versus 23% worldwide average.
Study reveals IT Consumerization, Mobility and Cloud Computing increase business risk – Compuware study and press release. Compuware survey of 520 CIOs shows the consumerization of IT trend is already driving unrealistic expectations around role of IT in 74 percent of enterprises.
December 9: Revenge of the "stupid user" by Galen Guman via InfoWorld. Power has shifted to the user, but they need to bear some of the risks, too.
December 8: If you want to get consumerization right, get emotional by Derek Harris via GigaOm's WebWorker Daily. Panel of Claudia Kotcha former VP at Proctor & Gamble and Bernd Christiansen, CTO of Citrix's Online Services Division discusses the importance of "real" employee/consumer input during product design.
Twitter introduces brand pages by Todd Wasserman via Mashable Social Media. If there was any further doubt that corporate America has embraced Twitter as a key element of their customer-facing initiatives, just observe Twitter's latest move.
Through the looking glass darkly by CIO Joel Rothman via CIO Enterprise CIO Forum. Will the seamless integration of physical and virtual worlds eventually cause the term "offline" to disappear completely? Will "Anything as a Service" become pervasive? Great insights and predictions.
December 7: Consumerization of IT is a big driver of the cloud by Ted Samson, InfoWorld. Though cost-savings is often the biggest sales pitch for embracing the cloud, 33% of respondents in a survey conducted by TNS on behalf of CSC, say they've moved cloudward primarily to keep employees connected via the various computing devices that have invaded the enterprise vs. 17% who cited reduced costs
December 5: Why BYOD is not a trend by David Strom via ReadWrite Enterprise. Use whatever adage you want — call it "back to the future" or "the more things change, the more they stay the same" – the point made here is the BYOD trend is not new. Most commenters (and we here at CA Technologies) seem to agree!
Also NEW this week from CA Technologies
- Research from IDC sponsored by CA Technologies shows the impact the Millennials are having in accelerating Consumer Driven IT. Read the recently published Whitepaper and Slide deck
- A relevant perspective on the Millennial research from a new Blog post by our own Millennial Lauren Pettiglio
- Another funny Chief & Chuck cartoon in our ongoing series – this one about sports-work balance!
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