Boost brand loyalty with modern network monitoring software

Safeguarding your company brand with modern network monitoring software can help increase customer sentiment and spend.

There are times when my house feels a bit like an Apple store. Our smartphones, laptops, tablets and even the TV all carry that same distinctive logo. According to industry research, I am not the only one having a love affair with Apple. It’s rated as one of the brands with the most loyal customers along with Amazon, Nike, Dunkin’ Donuts, Coors and Hyundai.

Consumers judge brands based on much more than just their personality and price points; the performance of their products, services and people are major influencers.

That performance is delivered over your network and your network is the most important delivery mechanism for your brand. Your network monitoring software should be considered just as important to confidently assure the customer experience so critical to brand loyalty.

Coping with complexity 

To maximize customer loyalty in today’s digital age, organizations don’t just need to invest in R&D, marketing materials and support services; they need to invest in their network monitoring software.

Mobile apps, online communities and websites have become the ‘shop front’ for today’s consumers, and businesses need to ensure they have an excellent experience across every channel. And that means ensuring that every networking component (physical, virtual or logical) supporting every channel is available 24×7. This is where the challenge really starts.

Modern networks supporting today’s application economy are more complex than ever before. Workloads are moving to the cloud creating network visibility gaps. Components are virtualized creating more layers to monitor. And architectures are software-designed with changes happening faster than network operations can keep up with. All of these innovations and improvements in network infrastructures will create monitoring and management headaches.

Hide and seek with effective network monitoring software

By transforming to a modern network monitoring software approach and introducing analytics capabilities, businesses can discover these hidden corners – and hidden performance problems.

By deploying an agile and scalable network operations platform, organizations can Combined with operational intelligence and predictive analytics, modern network monitoring software can also bridge the gap between machine logs and application performance.

By embracing a big data platform with full stack network analytics, network operations teams can turn inventory, topology, device metrics, faults, flow and packet analysis into actionable intelligence that enables confidently delivering the company brand and improving customer sentiment.

Stable networks mean loyalty for life  

Knowing a single network component is performing at an optimal level is no longer enough in our inter-connected world; IT and business stakeholders need to be able to track the health of the entire traditional and modern network stack and correlate this with the customer experience around the globe.

By making the link between network operations and customer experience, businesses will be able to safeguard not only brand loyalty but also competitive advantage. After all, more loyal customers make more repeat purchases.

To see a live demo of Network Operations and Analytics from CA Technologies in action, register for one or more our summer live demo series:

 


Jeremy is a Sr. Product Marketing Manager for a variety of Enterprise Management solutions at…

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