Your customers’ journey begins with a single click
The many benefits to understanding your customers’ user experience across devices.
As Lao Tzu said, the journey of a thousand miles begins with a single step. But in the app economy, your customer’s journey can begin with a click, tap, swipe or even a voice command. Understanding how your customers interact with your brand is growing increasingly complex as devices proliferate and the way customers engage with brands shifts to digital.
Many organizations today have multiple ways a customer can engage with their brand, whether it’s through a mobile app, website, or brick-and-mortar store, but tracking the customers’ journey and understanding why a customer switched from one device to another is often a mystery. In fact, in a recent survey by Vanson Bourne, 93 percent or organizations said they could improve the way they measure customer experience across digital channels.
But newer technologies are providing more insight than ever before. With an app analytics solution that provides an omnichannel view of the customer journey, it’s easier to gain these insights and track users across devices. In addition, analytics provide the insights you need to understand when and why a user drops off from your application.
Why is an omnichannel view important?
There are many benefits to understanding your customers’ journey across devices. For example:
Watch this video to learn more about how an app analytics solution can help you gain true digital user experience insight: