CA supports #SeeHer at Critics’ Choice Awards
The first ever #SeeHer Award will be given to Viola Davis on Sunday at the 22nd Annual Critics’ Choice Awards.
The Association of National Advertisers (ANA) and its Alliance for Family Entertainment are out to eliminate bias against women in advertising and media.
ANA launched #SeeHer initiative in June in an effort backed by the White House. The mission of #SeeHer is to accurately portray all girls and women in media so that by 2020, they see themselves reflected as they truly are. CA Technologies is part of the White House alliance.
Ms Davis, who stars on ABC’s “How to Get Away with Murder,” was selected because she “embodies the values set forth by the #SeeHer mission, including pushing boundaries on changing stereotypes and her recognition of the importance of accurately portraying women across the entertainment landscape.”
The ANA wants a 20% increase in the “accurate portrayal of all girls and women” in media by 2020.
Says Anna Griffin, SVP Corporate Marketing at CA: “You can’t be her if you can’t see her. Our industry is challenged from the lack of diversity of not just women but all minorities in our pursuit of global innovation. Our partnership with the White House and ANA is important as it helps ensure the STEM careers are portrayed as opportunities for all.”