How API management helps CDOs bridge the digital transformation gap
Four key elements any API management platform must do to help digitally transform a business.
A CDO’s mission is to develop a digital vision that aligns with business goals and strategy, and drives change through digital initiatives and deliverables that improves a company’s competitive position.
To do this, there’s a fair amount of negotiating among teams to gain support for the digital transformation that will drive business success. As the CDO maneuvers the organization, setting vision and driving cultural change, digital execution will require more than collaboration.
It also will require the right technology to support the digital initiatives discussed in my last blog, “The rise of the chief digital officer.” The application programming interface (API) will provide the foundational platform to bridge enterprise data with the app.
Whether it’s mobile app development, omni-channel access or opening up data to new markets and internal stakeholders, each digital initiative will require connectivity. The API has become the technology to both broker relationships and bridge connectivity with the digital ecosystem.
But APIs don’t come without challenges. The ability to properly manage APIs securely will become a requirement for any organization and CDO in support of their digital initiatives.
Mohan Subramaniam, associate professor of strategy at Boston College’s Carroll School of Management states, “APIs provide the key to unlock new growth opportunities at an unprecedented scale in our digitally connected economy. The capability to manage APIs will soon become a primary driver of competitive advantage.”
It should be clear that effective API management does not start with technology. The CDO must align its API program with the strategy of the business and chief marketing officer plans; design APIs with developers in mind; and work with IT to ensure they’re architected for sustainability.
Once ready to select an API Management solution here are some core capabilities necessary to support the CDO’s digital initiatives. Here’s what to look for in an API Management platform:
If done right, the CDO introducing an API-first approach to the organization should reap the agility benefits needed to support the digital initiatives that will align with CMO goals, while providing the proof needed to break cultural boundaries, broker IT and CMO relationships, and effectively bridge digital investments with the enterprise.
For more information on how APIs and API management will support CDO initiatives please attend the following webinar today, Mastering Digital Channels Through APIs.