I confess I am an Olympics junky – I love everything about them, although I prefer the Winter games to the Summer ones by a slim margin. I watch all the major sports, but I also love the more obscure ones – my favorite of these is curling in the winter and badminton in the summer (maybe because it is one of the only sports I can relate to, having played it for hours with my family in the backyard on our vacations). But what is truly unique about the 2012 Summer games is the incredible impact of Twitter in what is now being called the “Social Olympics.”
The Infographic in the post below tells it all: 28.4 million Tweets over the first 10 days of the games, roughly 2,000 per minute with a peak of 13,366 Tweets per minute. By the time it was over, Twitter estimates there were 50 million Tweets about the Olympics. There were more Tweets sent in a single day than were sent during the entire 17-day Beijing Olympics. Athletes were Tweeting about their pre-race routines, controversies routinely erupted over peoples’ comments, and most annoying to many people were the “spoiler alert” Tweets that gave you instant results hours before the NBC primetime coverage. Actually, it was pretty much impossible this year to not learn instantly of results from Twitter, Facebook, various Web alerts, etc.
I have to say that I much prefer to watch Olympic competitions knowing in advance who won. In this I am in agreement with Neil Genzlinger (@genznyt) who wrote a marvelous article in The New York Times called Olympics, “Columbo” style in which he compared the stress-free watching of events knowing the outcome to the fun of watching the TV show Columbo, in which viewers know “who done it” in advance but have fun watching Columbo get the miscreant to fess-up.
So, “thank you,” Twitter, Facebook and mobile Olympics apps for enabling me to have a relaxing Olympics viewing experience!
Here’s what was in the IT consumerization news in the last two weeks:
August 15: Big data meets cloud by Holger Kisker via Forrester Research
Latest Forrester research shows 38% of all companies are planning a business intelligence (BI) SaaS project before the end of 2013.
August 15: Mobile payments on the rise by Catherin New via HuffPost
Rise in mobile payments may not be so good for the budgetary health of consumers who could find themselves spending more as a result.
August 13: The real consumerization of IT by Scot Finnie via CIO
Additional commentary on why BYOD does not equal CoIT, something we have been saying in this blog for more than a year!
August 13: The cloud services explosion by Christine Burns via Network World
What’s happening in the world of XaaS and other “aaS”es you may not have heard of, including CaaS, SECaaS, DaaS, MaaS, BaaS and UCaaS.
August 11: Police embrace social media tools by Terry Collins via NBCNews
Nearly 6,000 agencies use public notification service to give real-time alerts.
August 11: How big data became so big by Steve Lohr via NYTimes
This has been the crossover year for Big Data — it has sprung from the confines of technology circles into the mainstream.
August 10: The social media medalists by Rory Cellan-Jones via BBC News
See the awards for “top tweeters,” “best social media picture” and “top team.”
August 10: How is big data faring in the enterprise? By Dion Hinchcliffe via ZDNet
Market opportunity is huge, but ultimately, the biggest challenge will be in integrating big data effectively into updated and revised business processes.
August 9: How Twitter talked about the Olympics by Sam Laird via Mashable Entertainment
This link features a very cool infographic showing the stats around Twitter and the London 2012 Olympics.
August 9: Does “shadow IT” lurk in your company? by Ellen Messmer via Network World
New report from PriceWaterhouseCoopers shows a significant amount of dollars are being spent on IT outside the IT department – as much as 30%.
August 9: The campaign to digitize your wallet is intensifying by Brain Chen via NYTimes
But what happens when my wallet crashes? The brave new world of electronic payments.
August 9: For sales forces, big data may be over-hyped by Andris A. Zoltners, PK Sinha and Sally E. Lorimer via HBR Blog Network
We can take valuable lessons from the early days of customer relationship management (CRM) systems as we look to leverage customer information in the context of “big data” approaches.
August 8: Union Pacific delivers Internet-of-Things reality check by Chris Murphy via InformationWeek
The US’ largest railroad uses sensors and analytics to prevent derailments, but it also shows where the next wave of innovation is needed.
August 8: Why McKinsey says social media could add $1 trillion to the US economy by Beverly Macy via HuffPost
New study shows two-thirds of the potential value of social media lies in improving collaboration and communication within and across enterprises.
August 8: The role of social media in the modern business world by Jessica Bosari via Forbes
Key tips for leveraging the “big three” of Twitter, Facebook and Google+ for business advantage.
August 6: One more harsh lesson in cloud security by Brian Proffitt via ITWorld
Consumers need to learn to follow basic, common-sense security practices if they are going to use public cloud services.
August 6: How to find strategic advantage from big data by Kevin Fogarty via InformationWeek
Unfortunately, few top-level executives understand the changes necessary in data-gathering and decision-making processes well enough to make big-data migrations a real priority.