Agile development – a key to keeping customers happy?

I was on my tablet last night gazing at the never-ending variety of amazing ideas on Pinterest when my browser died.

I was on my tablet last night gazing at the never-ending variety of amazing ideas on Pinterest when my browser died. This is happening regularly to me lately so I checked for an update online. I figured there would be a later version of the browser fixing this bug. Unfortunately not.

What I did find was updates of almost every other app on my tablet, from Angry Birds to Yelp to the nice little Food Network app I use to plan my dinners.

This makes me think that sometimes smaller, more nimble organizations react to consumer demand much more effectively than the larger, more unwieldy companies providing these technologies. By eliminating bureaucracy, long development projects and red tape, the makers of Angry Birds (Rovio/Chillingo) are able to meet my needs more quickly than my large-scale tablet maker, regardless of the obvious disparity between the two companies in number of developers or amount of budget.

Is it a matter of fewer customers = more attention to customer feedback? I don’t think so. Everyone I know plays Angry Birds, and it’s all too easy to blame the app when you just can’t kill that last pig. I have no doubt the app maker is inundated with customer commentary.

I think it’s the adoption of Agile development methodology. This is something we’re doing within CA Technologies to remove roadblocks and accelerate software releases. With CA Agile planning functionality, developers can reside anywhere, but share a centralized “virtual wall” to manage tasks, collaborate and stay in sync. Managers get a comprehensive understanding of the state of product requirements, roadmap and the backlog in a single portal, and that reduces the time it takes to bring new features to market.

I need to convince my tablet maker to go Agile so I can get back to looking at Pinterest…

Written by

Crystal Miceli

Crystal is senior director of product marketing at CA Technologies and has more than 15…

Published in

View this topic
  • James Holland

    This is great. Hooray for Disney’s imagineers!


    become a new brand in the share market research with its accurate research. Proven
    itself always right whether market is bull or bear. Last week all paid clients
    booked handsome profit in NIFTY, BANKINIFTY & STOCKS. Now for the coming
    week we expect more correction can come in NIFTY as the IRAQ issue is getting
    more tense, If it happens more then you will see a sharp fall in all world marketNSE BSE, STOCK TIPSbecause as we know all world run on
    crude & most of the crude comes from IRAQ. So be ready for a sharp fall so
    sell will be the best strategy for next week also. Traders can make a sell
    position in NIFTY around 7600-7650 with stoploss 7750 for the target of
    7300-7200.One can also make a sell call NIFTY 50 stocks as per NIFTY levels. You
    can also take our two days free trial to check our accuracy. For further updates
    you can visit our website.



  • king lear

    testing comment functionality, please do not publish this

  • Rachel Macik

    Love the personal pic :)

    • CAHighlight

      Thank you!

  • Plutora Inc

    This is a good case study. 2.3 sec’s off a login transaction is big.

  • Michele Hudnall

    While the analysts were hyping DevOps, I posted the oversight of not including security as part of that discussion as you are highlighting here. Instead of just talking DevOps, it should be DOS (what’s old is new again :-) – DevOpsSec. As a previous AppDev person, it’s the app, who’s using it, why and where rather than the device and having the service available.

    As you rightly point, out Security should be baked into the solution.

    Nice Post and Timely!


    • CAHighlight

      Thank you for your feedback Michele. Agreed – security cannot be overlooked. Appreciate your input!

  • Mitesh

    I would love a printed copy

  • Lars Johansson

    I love the idea of BYOID! This makes me choose if I am almost anonymous (with my Hotmail Nicname) or official with identity from an official organisation. My Identity Provider will attach identity with right level of LoA according to the need of the Service provider.

    • CAHighlight

      Thank you for your comment. BYOID has tangible benefits for end users and relying parties but it also has to be weighed in the balance with potential risks and liability concerns. It will be interesting to see how BYOID plays out in the enterprise.