Consumer Driven IT in Review -12th Edition

Last week I attended IDC's Directions 2012 Conference in Boston, courtesy of an invitation from the great folks I worked with last year on our ground-breaking survey on Consumer Driven IT.

Last week I attended IDC’s Directions 2012 Conference in Boston, courtesy of an invitation from the great folks I worked with last year on our ground-breaking survey on Consumer Driven IT.  A year ago, what was then called the “consumerization of IT” was largely confined to discussions around BYOD.  When we undertook our study, our hypothesis was that there was a whole lot more going on than employees using their own devices, and indeed we found lots of evidence of IT leveraging public cloud services, social networking, SaaS and more for competitive advantage. We dubbed this new world “Consumer Driven IT” and in the intervening twelve months we have been proven right in our view that IT has a lot more to gain than lose by embracing consumerization.

I also found it very interesting that IDC introduced at their Conference the idea of the “3rd Platform”, which they define as comprising mobile, social, the cloud and big data – sure sounds to me like our expanded view of consumerization!  It is gratifying to realize we identified an interesting thought-leadership topic a year ago that has legs.

Now we are looking ahead to what might be the next “big idea’ for CIOs – any ideas?  Let me know via this blog or reach me on Twitter @jackiekahle.

Here’s what else was in the IT consumerization news in the last two weeks:

March 21: How to be ready for Big Data by Thor Olavsrud via IT World

Companies are still struggling with what to do about Big Data, but doing it right could be a real source of innovation and competitive advantage.

March 20:  Symantec to acquire Nukona to address BYOD via Symantec press release

Many believe the consolidation by COIT vendors is just the beginning.

Businesses get special service at Apple stores by Joel Mathis via InfoWorld

Apple is making things even easier for IT to embrace BYOD.

March 19:  Consumerization is challenging our definition of simplicity  by Colin Steele via ConsumerizeIT

In the personal cloud era, simplicity is all about data, not devices.

March 16:  IT consumerization, the cloud and the alleged death of the CIO by Peter Kretzman via Wired Cloud

More debate on the ongoing role of the CIO, and why their role is actually growing more strategic, not less.

Roundtable: opportunities for HR in the consumerization of IT by Kyle Lagunas via Infosec

Interesting interview with three senior HR managers on how they can play a lead role in IT consumerization.

March 14: Cloud, mobile and data – why these technologies are so disruptive by Colin Steele via ConsumerizeIT

More comments from the IDC Directions Conference.

March 12: Consumerization of IT: the social networking problem by Tom Kaneshige via CIO

Companies embracing high-stakes social networking tools face a litany of problems, from poor first impressions to bitter employees taking over online conversations.

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Written by

Jackie Kahle

CA Community

Jackie is a 30-year IT industry veteran, holding senior management positions in marketing, business development…

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  • James Holland

    This is great. Hooray for Disney’s imagineers!


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  • king lear

    testing comment functionality, please do not publish this

  • Rachel Macik

    Love the personal pic :)

    • CAHighlight

      Thank you!

  • Plutora Inc

    This is a good case study. 2.3 sec’s off a login transaction is big.

  • Michele Hudnall

    While the analysts were hyping DevOps, I posted the oversight of not including security as part of that discussion as you are highlighting here. Instead of just talking DevOps, it should be DOS (what’s old is new again :-) – DevOpsSec. As a previous AppDev person, it’s the app, who’s using it, why and where rather than the device and having the service available.

    As you rightly point, out Security should be baked into the solution.

    Nice Post and Timely!


    • CAHighlight

      Thank you for your feedback Michele. Agreed – security cannot be overlooked. Appreciate your input!

  • Mitesh

    I would love a printed copy

  • Lars Johansson

    I love the idea of BYOID! This makes me choose if I am almost anonymous (with my Hotmail Nicname) or official with identity from an official organisation. My Identity Provider will attach identity with right level of LoA according to the need of the Service provider.

    • CAHighlight

      Thank you for your comment. BYOID has tangible benefits for end users and relying parties but it also has to be weighed in the balance with potential risks and liability concerns. It will be interesting to see how BYOID plays out in the enterprise.