Consumer Driven IT in Review, 6th edition

Act 1: Last week my daughter lost her brand new iPhone.

MP900433112Act 1: Last week my daughter lost her brand new iPhone.  She had just gotten it via an upgrade for only $50 since she intelligently waited until the iPhone 4S was introduced so the older one would drop in price.  She thinks she left it in a New York City taxi.


Act 2: Enter iCloud, stage left.  What an amazing service – cloud computing for the masses. Easily stores and synchs everything you have across all your Apple devices – photos, documents, music, apps and more.  But iCloud also does something else really cool – it can locate a missing iPhone using GPS even if the phone itself has been de-activated.


Act 3 (denouement): Alas, it took my daughter a day or two to figure out that she could use iCloud to find her iPhone – and when it went to find it, the battery had died. Although it enables users in many ways, even the cloud can’t fix dead hardware. Of course, a replacement would now cost about $500 versus $50, so she has re-activated her old Droid for now.


Curtain closes. If there is any proof needed that the cloud is enabling the acceleration of Consumer Driven IT, look no further than iCloud. No wonder our recent research Millennial research with IDC shows that younger workers feel very comfortable storing information in the cloud, and also find it very easy to use. Although one huge challenge is for busy consumers (like our heroine) keeping current on all that the Cloud can provide them.


Here’s what else was in the Consumer Driven IT news the last few weeks:


December 15: As doctors us more devices, potential for distraction grows by Matt Richtel via the New York Times. The darker side of IT consumerization – the increasing blurring of business and personal lives can have disastrous consequences when it occurs in a hospital.


December 14: You can’t separate mobility and consumerization by Mark McDonald via Gartner blogs. Mark posits that the two are completely intertwined and IT should recognize this when building their strategies.  Note: Mark will be on a panel at a Consumer Driven IT event sponsored by CA Technologies in February, you can register here: www.ca.com/consumerdrivenit


December 13: Opportunity to take Consumerization of IT survey sponsored by industry guru Brian Madden. 40-question survey encompassing mostly BYOC but also touching on other aspects of IT consumerization. Completed responses have a chance to win free admission to the Biforum 2012 conference.


December 12: IT Consumerization rising faster in emerging markets by Rachel King via ZDNet. Accenture study shows India and China lead the way in the adoption of IT consumerization by organizations, to the tune of 40% adoption versus 23% worldwide average.


Study reveals IT Consumerization, Mobility and Cloud Computing increase business risk – Compuware study and press release. Compuware survey of 520 CIOs shows the consumerization of IT trend is already driving unrealistic expectations around role of IT in 74 percent of enterprises.


December 9: Revenge of the “stupid user” by Galen Guman via InfoWorld. Power has shifted to the user, but they need to bear some of the risks, too.


December 8: If you want to get consumerization right, get emotional by Derek Harris via GigaOm’s WebWorker Daily. Panel of Claudia Kotcha former VP at Proctor & Gamble and Bernd Christiansen, CTO of Citrix’s Online Services Division discusses the importance of “real” employee/consumer input during product design.


Twitter introduces brand pages by Todd Wasserman via Mashable Social Media. If there was any further doubt that corporate America has embraced Twitter as a key element of their customer-facing initiatives, just observe Twitter’s latest move.


Through the looking glass darkly by CIO Joel Rothman via CIO Enterprise CIO Forum. Will the seamless integration of physical and virtual worlds eventually cause the term “offline” to disappear completely?  Will “Anything as a Service” become pervasive? Great insights and predictions.


December 7: Consumerization of IT is a big driver of the cloud by Ted Samson, InfoWorld. Though cost-savings is often the biggest sales pitch for embracing the cloud, 33% of respondents in a survey conducted by TNS on behalf of CSC, say they’ve moved cloudward primarily to keep employees connected via the various computing devices that have invaded the enterprise vs. 17% who cited reduced costs


December 5:  Why BYOD is not a trend by David Strom via ReadWrite Enterprise. Use whatever adage you want — call it “back to the future” or “the more things change, the more they stay the same” – the point made here is the BYOD trend is not new.  Most commenters (and we here at CA Technologies) seem to agree!


Also NEW this week from CA Technologies



  • Research from IDC sponsored by CA Technologies shows the impact the Millennials are having in accelerating Consumer Driven IT. Read the recently published Whitepaper and Slide deck

  • A relevant perspective on the Millennial research from a new Blog post by our own Millennial Lauren Pettiglio

  • Another funny Chief & Chuck cartoon in our ongoing series – this one about sports-work balance!

Written by

Jackie Kahle

Jackie is a 30-year veteran of the IT industry, holding senior management positions in marketing,…

Published in

View this topic
  • James Holland

    This is great. Hooray for Disney’s imagineers!

  • http://www.sheistocktips.com/ SHRISTOCKTIPS

    SHRISTOCKTIPS has
    become a new brand in the share market research with its accurate research. Proven
    itself always right whether market is bull or bear. Last week all paid clients
    booked handsome profit in NIFTY, BANKINIFTY & STOCKS. Now for the coming
    week we expect more correction can come in NIFTY as the IRAQ issue is getting
    more tense, If it happens more then you will see a sharp fall in all world marketNSE BSE, STOCK TIPSbecause as we know all world run on
    crude & most of the crude comes from IRAQ. So be ready for a sharp fall so
    sell will be the best strategy for next week also. Traders can make a sell
    position in NIFTY around 7600-7650 with stoploss 7750 for the target of
    7300-7200.One can also make a sell call NIFTY 50 stocks as per NIFTY levels. You
    can also take our two days free trial to check our accuracy. For further updates
    you can visit our website. http://goo.gl/sMgZ7n

    Regards

    SHRISTOCKTIPS TEAM

  • king lear

    testing comment functionality, please do not publish this

  • http://www.rachelmacik.com Rachel Macik

    Love the personal pic :)

    • CAHighlight

      Thank you!

  • Plutora Inc

    This is a good case study. 2.3 sec’s off a login transaction is big.

  • http://www.linkedin.com/in/michelehudnall Michele Hudnall

    While the analysts were hyping DevOps, I posted the oversight of not including security as part of that discussion as you are highlighting here. Instead of just talking DevOps, it should be DOS (what’s old is new again :-) – DevOpsSec. As a previous AppDev person, it’s the app, who’s using it, why and where rather than the device and having the service available.

    As you rightly point, out Security should be baked into the solution.
    https://www.netiq.com/communities/data-center-solutions/accelerating_business_overhauling_service_management/

    Nice Post and Timely!

    @HudnallsHuddle

    • CAHighlight

      Thank you for your feedback Michele. Agreed – security cannot be overlooked. Appreciate your input!

  • Mitesh

    I would love a printed copy

  • Lars Johansson

    I love the idea of BYOID! This makes me choose if I am almost anonymous (with my Hotmail Nicname) or official with identity from an official organisation. My Identity Provider will attach identity with right level of LoA according to the need of the Service provider.

    • CAHighlight

      Thank you for your comment. BYOID has tangible benefits for end users and relying parties but it also has to be weighed in the balance with potential risks and liability concerns. It will be interesting to see how BYOID plays out in the enterprise.